CoverGirl is a popular American cosmetics brand that originally advertised using “cover girls” from the worlds of fashion modeling, actresses, and singers for their front cover. They offer a broad variety of consumer-grade cosmetics, including makeup and lipstick. Past prominent “cover girls” have included Drew Barrymore, Ellen DeGeneres, and Queen Latifah. It is sold primarily in drugstores, supermarkets, and convenience stores. Its website ranks #114 in Beauty and Fitness sites worldwide with over half a million monthly visitors.
The CoverGirl website provides popular “how to” guides via its YouTube channel including seasonal makeup tips. Their YouTube channel has almost half a million subscribers and has been watched almost 200 million times.